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WoodEye, Digital Edition
NRF Hardwood Division updates, industry happenings, new product development, and a host of other items will be available to you in this blog stream. Please enter your email, and subscribe to these posts so you will receive email notifications when new posts are added.
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DriTac Introduces a New Vapor Solution
Tired of rolling out paper before a hardwood installation? Looking for a vapor solution while using a rollout underlayment? Look no...
Aaron Stred
Jan 27, 20232 min read
128 views
0 comments


Hallmark Floors Introduces Architectural Slabs & Countertops!
The latest innovation from Hallmark Floors takes Hallmark's vision as a hardwood supplier to another level. Hallmark is pleased to...

Megan Bizier
Jan 27, 20231 min read
116 views
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Maine Traditions Floor Cleaner
Maine Traditions now makes a floor cleaner.
Aaron Stred
Jan 24, 20231 min read
76 views
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BSL Introduces Engineered
BSL Hardwoods is now offering Engineered Hardwood in Hickory, Maple, Red Oak, and White Oak. Construction features 4mm veneer on Baltic...
kim_burkhart
Jun 10, 20221 min read
97 views
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Skyline: East & Hudson
Introducing NRF’s latest hardwood series, Skyline’s East & Hudson collections. East & Hudson are a pair of NRF’s best values in hardwood...
Aaron Stred
Jun 1, 20221 min read
382 views
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Lauzon's New EXPERT Program for Solid and Engineered.
Quick Hits... - Lauzon now has an EXPERT program with the same stains and finishes across the 3/4" engineered and solid platforms. A...
Aaron Stred
Nov 29, 20212 min read
202 views
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New Factory Direct Products
In early November, all Factory Direct dealers were sent two new solid hardwood samples for the program. These two new Factory Direct...
Aaron Stred
Nov 24, 20211 min read
267 views
0 comments


Baxter Laminate is Back, and With a Bang!
NRF is proud to bring Baxter Laminate back to the market place with a slew of added bells and whistles, not to mention a very updated...
Aaron Stred
Apr 28, 20211 min read
629 views


Hallmark innovates with RIGID glue down luxury vinyl.
Hallmark's glue down program is making some big strides.
Aaron Stred
Jul 14, 20201 min read
65 views
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BSL moves away from Character Grade Maple and into a new Horizon Grade
Character Maple is now a drop, and being replaced by a Horizon Maple program.
Aaron Stred
Jul 7, 20201 min read
94 views
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WW and Maine Traditions add 2 1/4" White Oak
2 1/4" White Oak is now available from WW Flooring in Select And Adirondack Grades.
Aaron Stred
Jul 6, 20201 min read
67 views
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NRF Stocks Universal Stair Treads
A brief guide to unique stocking stair tread program from NRF.
Aaron Stred
May 19, 20201 min read
155 views
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BSL adds texture to the mix.
BSL is now making handscraped and wirebrushed solid hardwood.
Aaron Stred
May 6, 20201 min read
29 views
0 comments


Regatta Product Introduction
An Introduction to Hallmark's new Spill Proof Hardwood Collection, Regatta.
Aaron Stred
Apr 22, 20202 min read
72 views
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Pro Series Red Oak Adds a 5" Companion Product.
WW Flooring has released a 5" companion product to go with Pro Series Red Oak.
Aaron Stred
Apr 16, 20201 min read
58 views
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Updated pricing and Product Intros from Hallmark.
New pricing from Hallmark, and 2020 Introductions.
Aaron Stred
Apr 9, 20201 min read
75 views
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Shoreline by Hallmark Product Introduction.
Hallmark has created a value based option in LVT, Shoreline 12mil click with pad. Shoreline is Hallmark's white box alternative to...
Aaron Stred
Apr 2, 20201 min read
258 views
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